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Bring Listings To Life

New, 3D, Immersive Technology Showcases Bow Valley Homes For Sale

Real Estate Agent Bob Aishford of Canmore, Alberta, is introducing an innovative, 3D real estate technology to the Bow Valley – The Matterport 3D Camera System. This system offers home sellers a dimensionally accurate, 3D model of their home that can be viewed online by prospective buyers.

Similar to the technology that powers Google Street Viewer, Aishford is filming Canmore’s home interiors using advanced 2D and 3D spatial photography. These images are stitched together to create an impressive, online experience that seamlessly showcases the featured property from every possible angle.

Try It Yourself

Prospective buyers with an Internet connection can click through and tour properties that have been filmed. Pan in through hallways, into closets, around corners, between the island and the counters or up to the kitchen window and immediately have a true sense of the home’s complete layout and utility. Pan out and view the property’s photographic blueprint, floor by floor, from either ‘birds-eye’ or ‘dollhouse’ views.

“The role of today’s real estate agent is changing as new technologies emerge,” says Aishford. “Kevin Stephens and I are using a variety of tools to capture the individuality of each home and to market that home, not just to local residents but to out-of-town or foreign buyers who may want to screen then view properties within the Bow Valley. This technology allows us to quickly render accurate 3D visual details of every home we work with, making each home easier to market.”
Aishford has already filmed several homes in the Canmore area. The feedback has been great. “This is helping everyone save time,the technology is actually helping to accelerate the purchase process.”

Prospective buyers are able to view the property and decide whether it’s a good fit prior to scheduling a visit. For those selling, the individuals who visit in person have already vetted the property out online and are seriously considering buying that home.

“Clients have told us they feel less stressed,” says Aishford. “They aren’t forced to vacate their home nearly as often, or feel the pressure of keeping their home in pristine condition around the clock. The technology is pairing serious buyers with the right home and cutting down on visits from curious neighbors or aspirational buyers who can now opt to view the property online.”